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ISSN 1993-7504 Iо 2006 12 һһ, p.75-100 75 H„IIv̪ CcLU The Entrepreneurial Process of International New Ventures: Challenge of Opportunity and Risk Shih-Chieh Fang ɹWIϵ Dept. of Business Administration, National Cheng Kung University .edu.tw S Mei-Ching Huang ̨мgWԺHIϵ Dept. of International Business, National Taichung Institute of Technology .tw ժҪ Iڄ1~2 lչܷ^@͵IоQ֮顸H„I ^֮̎༴/춱I⮔IһΕrgŇHIоĄIc^c̽ӑH„I춺UչCεĶc_JץסCГLUԌFCĈLUԷDɞCоÂLɼ҇H„IӑՓIFڇHUչϵăȺK⺭cδоh PIH„IIHUչ֪R ݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհ ݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհքIо 76 Abstract Why would firms challenge for international expansion activity from the inception? Whether implicate this type of firms (in our study, we defined them as International New Ventures, INVs) possess more superior capability? In other words, INVs are significantly different or more superior than the domestic firms, foreign localized firms or established firms for period of time. This research try to investigate INVs based on the views of entrepreneurship and capability building, examine how INVs identify and pursue opportunities well ahead of their rivals, and even how to exploit the entrepreneurial opportunities, undertake the risk, and successfully carried out these opportunities reward, or well perform the risk reversely that reflecting point. Furtherthe case study methodology was used to compile a qualitative database , by observing two INVs in Taiwan, we give an in-depth discussion of the entrepreneurship on the connotation for the INVs international expansion activity, and provide managerial implications and suggestions for further research in the IE area. Keywords: International new venture, Entrepreneurship, International expansion, Knowledge, Capability building Ҽý IIОڇһɟᳱЇH„I(International New Ventures, INVs)ȫ򻯷ֹڅҲɞ錍սcWg粻ɺҕdIwČյ^cСI̎ÿСIƤ@ʾ̨OIÿsʮfҰڲ@ӵĔHʬF̨„IڇHUչĝ ͬrҲͻ@Iߑҕ„IH^̵İn} ČWgо^c H„IĬF֮W߸߶ҕĴҪԵЄe춂yćHM̌WJIHһNѭuM^회ͶYͶȻijZ(commitment)۷eஔ̶ȵćH֪RԼȏx^̵ćuMЇHUչH„I(INVs)ɫ򄂄ij(1~2 )ȡHUչĻԽˇHϵK(Liability of foreignness)ٵMµĵ߿gݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհ ݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհևH„IIvCcLU 77 ^춂yHIՓ̽ӑćHuMINV ڕrյď·(path)ϸЧcԡ ̽ӑһINVaĬF ׷בǙM HI (International Business)cI(Entrepreneurship)ɂIһWTо_˃ɂIԒĿgҲ˄IоČIڿ( Journal of Business Venturing c Entrepreneurship Theory and Practice )cHIČIڿ( Journal of International Business Studies, International Business Review cManagement International Review )mF INV }֮PՓİl 2003 _ʼYϴ˶I Journal of International Entrepreneurship֮Iڿ INVs ı|IHUչrIչFI֮^춡C֮RJ֪cԼГLUc(Ardichvili, Cardozo Ray, 2003; Alvarez Barney, 2004) INVs О^оINV ֮d(emerging)䌍Sָ򄓘I܉򌦇HЈCЧĶcͬrҲܹГCDQ̘ILU춇HЈęCM߶׃c| ^_ԵLUҲஔ INVsĽIܷЧضcƙCLUDIٍȡCԳɹMЇHUչĻʞһڴһ߉݋о̽ӑĆ}ʲN INVs ڄ܉򽵷ҪٱJƇHЈЃrֵԵęCԼINV {ʲNӵMһГCLUKDQwF INV ărֵQ֮Щ INVs ^܉\ЈCЩtPIܷ춳ɹ INVsijЩصͶ܉򌍬FLU[Ĉꡣ EH„˜I֪R̎ĹԽM YӍƼĿMԼaIȫ򻯵ĸ߶Mչ1980 ԁ ڇHЈһЩԼgAdSչFҫ۵ćHЧWgҲ 1990 _ʼ򌦴һdFПҵӑՓKSSHIIԼ԰IČWMcVо춴һµIMWgmȻПoġ 򵫽^ČWݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհ ݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհքIо 78 Œ„֮cȵMЇH֮SQ֮ H„˜I (INVs)Born-global firmsInternational entrepreneurshipNew start-upsȡĄt׌ϵyоČW֮QH„˜I KQ INVs(McDougall, 1989; Oviatt McDougall, 1994) INVs dȻĮaIhcЈɫ֪RܵĮaI߿ƼaIԼ߶ȇH֮Јh(Madsen Servais, 1997; Hashai Almor, 2004)춏ŠӼ֮| Oviatt McDougall(1994)֮оָINVs cһʽIЎׂ|Ͼ@IJ(1) INVs ڡYԴZԭϡˆTcu졢NԻ춶ͶY䄓ʼcHض(McDougall et al., 2003)(2) INVs ǴҪԡȫЈHԵĽc(Ovitt McDougall, 1994; Madsen Servais, 1997)(3) INVs 춇HЈ׃߶ȵ ʴAȡ AʽćHԡ (Oviatt McDougall, 1994; Hurmerinta-Peltomki, 2003)(4) ͶY(F.D.I)K INVs UչHӵҪ;@ڇHAINVs ȱYԴȡԼYϺ⮔ⷰSԮ֮(Hybrid)Mģʽ INVs ҪćHģʽ(Madsen Servais, 1997)(5)INVs ڡYԴcȡácͷװ衹 ֻ@ЩYaĺ\(Zahra, Matherne Carleton, 2003; Alvarez Barney, 2004) Zahra, Ireland Hitt(2000)Dew et al., (2004)ȌW߾ָINVs ֮MWc»ӡԿهHKSֱȻˮ֮IЧPIҪء@Ҫ̎HԮaIҸćHЈʹINVs 횾߂Ȼ̶ȵČWcһeOHӳ˿ɔUչ佛cCȡù͸ɌWcINVs ֮cUøԳʵİl]Ҳ INVs ܽYϡᡸW¡cH֮CЧAcs et al., (2003)ԡ~¼oԪ INVs δڇHόҪĽɫ Cărֵӵ^cINVs ڼߡHӡcIӡı|ԡ֪Rȡáec\Þм~֮INVs oՓYԴijZԻӡMģʽx INVs@ȡℓI֪RāԴRHЈCr܉ٱR_Jݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհ ݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհևH„IIvCcLU 79 INVs ܉mԵؽⲿ֪RKԌFЈC͸^ČWc֪R༴YԴЧװ K INVs UչĽIо INVs ҕһ֪̎RĹԽM (Cohendet et al., 1999)K Teece, Pisano Shune (1997)֮ӑBՓc򌢽MҪ֪RؽM(Reconfiguration)cMWȷQ֮顸 л򑪭h׃cҪӑBԵ{mMܹKSm־õĸݡ ƄӇH„IHUչ I INV IԽġI(Young et al., 2003)cμĻһԵćȄI(DNVs)^INVs c DNVs һӳ˱횽Iʼ֮Ҫ(Liabilities of newness, ؔաNYԴǷȱ)ڄIF꠵ćHЈ򞡢ȫҰġԼȫaIlչĶȷ䪚صıFԽЈĻҪ(McDougall et al., 2003)֮INVs ^һĄIRЈXcAԼLUijГȷrӹܸ(Dew et al., 2004)@Ɨl䌍fȻINVs ĺUչڱ|ϑ߂ĄI֮Ⱥ ^ȥP I оīI֮Փc Shane Venkatraman(2000)Bruyat Julien(2001)Ardichvili, Cardozo Ray(2003)Լ Dew et al.,(2004)򘋳ɄIӃȺĶҪǡC(opportunities)cLU(risk) ϢϢPsָ䪚ص⺭Զ򄓘IF˱жCьcJ֪C ߀횾߂ƙC\ÙCcDLUwFڃrֵĄ (Dew et al., 2004; Alvarez Barney, 2004)PI֮оՓcоҪ⺭INVs ֮OKܳɹMЇHUչҪDŽIF(1)c_J˺Ј C K(2)cГCDQ̘I֮ LU (Zahra, Ireland Hitt, 2000)Ɲ ݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫûʩԪΨΣɱ̳ҿҲݴǹԡѴʹƲɲȦӣЧĹͻҺֳͳհݳ޺ưȨͯܿ˻ƽưͿкʼֱɨ˻붪ڱͲտͬιͺĻįճūǵ¸ͼץƹسդѤ״κ²˴û׸´Ωۻ˵״׶ձ¾ֺ˧ˬ±뻤ӫ涿ʢҿưƬȳͨͲȳӵӶ̵ۼ׽ХճƵȣƶֳѧ곽ѱɪ˽ܳұӸģ֢༥µйӺ̴ҵо͸Ԩ®ԳоָʳĴ̾νϯʺܶ־ķͨкԴƾԢͶƾ׼Ǻ䳥̮ɪߵɶջܴġɶϿѳԭȪϷɶѱ̴ǽΨ⾮î޿عãη˺ԧűըЪϻԵ̹ɤҽ˱ƺɱ֤μȰ麫ýѿⲡ󻸽֡Ͻ˰ܽԹھЯͱհ̾ϰռʳҧӵʹʾ͸åݲֻܽչȥͬ²Ӫ, ҲԻȥĿͻ ֮. B ˾. . . ȫ򻯵гԲƲɳγɳ ʱ Щ. . . °ܻѰԣǯ̵Ү̶߲ɥصӰ˻ſƻήԸɥɷűԹ˩׽ӳľݾæעҰֵǧιײ¤ͦԵȸԳ¦˽αȲԾӻƨ泾ֶѲ÷Ӳ鶾ҪҺйֺǮ˥ָ´̮ݼéǾαӵҫ...

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